Realtor Sales Coaching

More Money. Less Time.

Register Now!

Tiffany Dearman

Founder and CEO, X Factor Coaching LLC

Tiffany and her team of consultants bring a combined 45 years of industry knowledge, experience, and expertise to the real estate coaching business.
Prior to starting X Factor, Tiffany sold 100’s of millions of dollars in real estate herself and became the Corporate Sales Trainer for CP Morgan Homes, where she led one of the most successful new home sales teams in the nation to unprecedented industry results.

Tiffany also owns a successful Real Estate brokerage and leads a small team of high-octane agents. Each of her agents netted six figures, their first year in the business and continue to be high producers.

Tiffany loves people and has a passion for coaching agents on what she calls (C.U.I.) Compassion, Understanding and Intentionality. This strategic approach to building relationships has been very instrumental in helping her team build a solid base of multi-cultural and international clients, yielding a trove of agent referrals.

Tiffany’s extensive experience in the new construction industry, her success in traditional real estate and her expert coaching skills, put her in a unique position to bring exceptional value to agents who want to shorten the real estate learning curve and hit that next level of revenue breakthrough, in a very dynamic and ever-changing, global, real estate market.

Are you ready to make more money in less time?

real problems…

one powerful proven solution!

Why Your Team Needs X Factor Coaching.

The success of your real estate career begins with YOU and your ability to Influence!  When you’ re not closing business, everything else is secondary. Do you lack the confidence and the finances to market yourself aggressively? Are you struggling to hit that next- level, revenue break-through?  Let X Factor show you how to sell homes the way that buyers want to buy.

Backed by research, the X Factor S.E.R.V.I.C.E. process was designed to line-up directly with the buying process, called B.A.C.F.L.P.P. Selling homes, the X Factor way is about being PROACTIVE, not reactive.

This X Factor Training course not only coaches you on; HOW to build trust through incremental increase, efficiently qualify your clients, effectively address their objections, and naturally close the deal, it also defines exactly, WHAT, WHEN, WHY and WHERE to implement these critical selling skills, so that you are most persuasive. The X-factor S.E.R.V.I.C.E. process always puts you in the lead, so you can put your clients at ease.

Don’t try to build a real estate career on expensive internet leads and low conversion. Increase your conversion, explode your referrals, and grow your business with the X Factor sales process, where the S.E.R.V.I.C.E. is built into the sale!






These videos cover every step of the process with clear and simple roleplay demonstrations so sales professionals can easily visualize the whole sales process, stage by stage.

Access dynamic pre-recorded video coaching sessions

View complete role play demonstrations that guide you through the sales process

Test your X-Factor knowledge with assessments and quizzes at each stage

Sharpen your selling skills with course exercises for repetition.

Practice, practice, practice your skills!

Roleplay the sales process with colleagues.

Engage your clients with your new invisible sales process.

Evaluate your progress with individual selling score sheets

Identify your strengths and weaknesses in the field

Join Tiffany for weekly live coaching sessions

Get answers to your questions

Get tips on how to improve your sales!



Keep what you’ve learned fresh and continue to grow with more training and coaching support.

Join the X Factor private Facebook community to connect with other students and get weekly answers to questions

Take advantage of more training and coaching via live chats with Tiffany

Purchase optional onsite coaching follow-up sessions, role-plays and video assessments



call confidence

talking budget

handling objections

expectation setting

showing new homes

The x factor edge


call confidence

talking budget

handling objections

expectation setting

showing new homes


Convert More Leads. Save More deals.   Double Your Closings.

competencE = confidence


confidence = closings!


The Reason the Top 20% of Real Estate Agents Maintain Long-term Success in the Business…

They are well- trained on how to be proactive problem-solvers and they’ve learned the most effective way to engage clients and earn the right to influence their decisions.

Additional x factor courses

Tiffany’s sales coaching and training style is energetic, practical and strategically designed, to boost your sales revenue, and dramatically increase your referrals. Choose from of a variety of Tiffany’s in-person coaching and training sessions, tailored to fit your needs.

Franchise Mindset

Let Tiffany help your team take OWNERSHIP. Tiffany will outline "Sales Counselor Best Practices" for flawless community execution, synergistic internal relationships and mutual accountability with preferred lenders and other important industry partners.

G.R.O.W. Giving Realtors the Opportunity to Win

Nearly 65% of buyers are represented by real estate agents. Tiffany provides a unique and well- defined program for courting realtors and making sure they bring their clients to your company first!

Customer Service Excellence

Create Raving Fans

Communication is the key. This course provides weekly call schedules, follow-up templates, scripts and customer surveys that give your team valuable touch points to guide your customers through the entire building process with ease. An ounce of prevention is worth a pound of cure!

Train the Trainer

Keep Your Team Competitive
Purchase the X Factor Coaching program and help your sales trainer, take your team NEXT LEVEL! Tiffany will walk through, every aspect of her coaching program, sharing the most effective ways to implement and execute successfully. This course covers everything from effectively identifying sales talent to creatively celebrating your team’s successes.

Real estate markets are dynamic and ever-changing.


Teams We Have Helped