- More Sales
- Less Time
- Zero Lead Cost
Turn Every Conversation Into Closed Revenue
The 7X Sales System is a structured, language-driven approach for real estate professionals who want a predictable, repeatable process that converts — every time.
Results That Speak for Themselves
These aren’t vanity metrics. Every number below represents a real transformation in how a sales team engages clients — and closes.
$26M
+2%
90 Days
8wk
5%
100%
The 7X Sales System — SERVICE
Seven stages. One language-driven framework that turns your sales conversations into a structured, replicable revenue engine.
Most real estate sales training gives you tactics. The 7X Sales System gives you a process — a complete, predictable way to move any prospect from first contact to signed contract, no matter what they throw at you.
Built on 25 years of coaching, the framework is organized around the acronym SERVICE — because the most successful salespeople don’t JUST sell. They serve.
Whether you’re a solo agent, a new home builder’s sales team, or scaling a multi-market operation, the 7X System installs the same structured approach that’s driven millions in revenue.
Available as an 8-week online course with live weekly coaching, or as a fully customized in-person build for your team.
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Set the Stage Establish the environment, agenda, and tone before the conversation even begins. Control the frame. -
Earn Their Trust Use the specific language patterns that signal expertise and safety to buyers who have never met you. -
Reveal Their Needs Ask the right questions in the right order to surface what the buyer actually wants — and what they fear. -
Validate & Position Connect your solution directly to their stated needs using language they recognize as their own. -
Inspire the Vision Move the buyer from logical evaluation to emotional commitment — this is where deals are actually made. -
Close With Confidence Earn the right to ask for the sale — and do it without pressure, urgency gimmicks, or manipulation. -
Elevate the Relationship Transform every closed transaction into a referral engine. The deal isn't the end — it's the beginning.
OUR CLIENTS REPRESENT NEARLY 2 BILLION IN ANNUAL $$$
What Industry Superstars are Saying about Tiffany’s Coaching
Three years ago, I was an Event Planner. I closed $14,000,000 in revenue in 2023! I absolutely love selling real estate. There is no way I could have achieved this level of success this quickly, without Tiffany’s course and her coaching. It was worth every penny!
Nobody understands the value that realtors can bring to a transaction better than Tiffany. X Factor training goes deep, it’s intense and it leaves nothing to chance. If you do it her way, you’ll sell a lot more houses and have a lot less headaches. I send all my agents to Tiffany.
Our business is fundamentally built on the sales process! Nobody coaches the fundamentals better than Tiffany’s. She challenges everybody, even the best salespeople. For us, it means stronger conversions, more sales, and less customer issues.
Founder and CEO, X Factor Coaching LLC
Tiffany Dearman
Turning common sense into a strategy
Meet Tiffany Dearman, a Real Estate Visionary and Revenue Generator, with over 25 years of experience coaching elite sales teams. Tiffany leverages her extensive background in real estate sales by empowering agents, driving double-digit conversion rates and bridging the gap between realtors and new home builders. Her strategic sales process, honed during her leadership of arguably the most successful new home sales teams in the nation, at the time, lays a strong foundation for her transformative coaching style. Her high energy and exacting principles redefine industry norms, while fostering excellence and a culture of collaboration. Recognized by media outlets like Time Iconic, Real Producers, Fortune and Now Media TV, Tiffany is no doubt an industry trailblazer!
Choose Your Growth Path
Whether you are an individual agent or a high-volume builder, there is a tailored process to increase your conversions.
Online Courses
Online Real Estate Cohort
A high impact, online + live coaching course designed for new and experienced agents. Sell more homes in less time with NO additional lead cost by mastering the most effective way to engage clients and earn the right to ask for the sale.
- 8-10 Week Commitment
- Upfront Fee (Payment Plan Available)
- Designed for Individuals and Teams
Total Team Transformation
The 90-Day Sprint
A focused 90-day coaching program designed to help sales teams fix gaps, improve conversions, and implement a proven, repeatable sales system. Get clarity, structure, and real results—fast.
- Base program fee scales based on team size
- 90-120 Day commitment
- ROI-focused transformation
Home Story With Veronica
How to Help Buyers and Sellers Win — A Conversation with Veronica & Tiffany
Home Story with Veronica (Aired 02-06-26) From First-Time Fear to Smart Selling: The Home Journey That Changes Everything