Realtor CoursesNew Home Sales Courses

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Master the most effective way to engage clients and earn the right to ask for the sale!



These videos cover every step of the process with clear and simple roleplay demonstrations so sales professionals can easily visualize the whole sales process, stage by stage.

Access dynamic pre-recorded video coaching sessions

View complete role play demonstrations that guide you through the sales process

Test your X-Factor knowledge with assessments and quizzes at each stage

Sharpen your selling skills with course exercises for repetition.

Practice, practice, practice your skills!

Roleplay the sales process with colleagues.

Engage your clients with your new invisible sales process.

Evaluate your progress with individual selling score sheets

Identify your strengths and weaknesses in the field

Join Tiffany for weekly live coaching sessions

Get answers to your questions

Get tips on how to improve your sales!



Keep what you’ve learned fresh and continue to grow with more training and coaching support.

Join the X Factor private Facebook community to connect with other students and get weekly answers to questions

Take advantage of more training and coaching via live chats with Tiffany

Purchase optional onsite coaching follow-up sessions, role-plays and video assessments

Tiffany Dearman

Founder and CEO, X Factor Coaching LLC

Tiffany has 25 years of sales and marketing expertise in real estate development, new home construction and resale homes. Prior to starting X Factor, Tiffany sold 100’s of millions of dollars in real estate as a sales agent, lead a highly successful sales team and was the Sales Trainer, for one of the most successful new home sales teams in the nation achieving unprecedented industry results year over year.

Tiffany created The X Factor program to revolutionize sales execution and produce phenomenal results. Tiffany understands how to coach for performance. She helps agents master the most effective way to engage clients and increase production.

Tiffany is passionate about real estate and truly energized by braking processes down to build people up. Tiffany also currently owns a successful Real Estate brokerage and leads a small team of high-octane agents. Each of her agents netted six figures, their first year in the business and continue to be high producers every year.

Tiffany’s philosophy is “Fundamentals First.” She makes no assumptions about your level of competency, no matter how long you’ve been in the business, and she is 100% convinced that you must have the right sales strategy to experience long term success in real estate!

The X Factor training and coaching sessions are strategically designed to help salespeople perform at their best and consistently serve their clients with excellence. Her hybrid (online + live coaching) sales course takes sales agents from the initial contact with their clients all the way to closing and beyond. Stage by stage, she takes you through all the challenging and unpredictable dynamics of selling homes, in the context of a predictable and consistent sales process that turns sales agents into sales ninjas!

Are You Ready for a Revolutionary Experience?


Have You Mastered The Tough Situations?

80% of sales professionals lack the ability to deliver a tough message AND save the deal.

do you have edge?

What Industry Superstars Are Saying

“I don’t pay for “training” but results. Tiffany delivers every time! Tiffany is about one thing -empowering salespeople to succeed. If you’re ready to “go to the gym” to do the work, to produce the results, she’s your coach. She is always worth the investment!”

Dan Horner
True Homes -Top 50 Builders | Charlotte, NC | NAHB Gold Star Award 2017 & 2019

“Tiffany is without a doubt, one of the very best resources in the country for sales and customer service coaching. Tiffany brings incredible energy, perspective and practical solutions that will have a direct impact, not only on your team’s results but also on their attitudes. They will leave time with Tiffany feeling engaged and motivated to take it to the next level.”

David Morgan
Senior Homes Companions | Story Cottage

“Tiffany teaches the fundamental skills necessary to be successful, skills that aren’t covered in any of the courses you take to get your license.”

Cameron Geesaman
Real Estate Agent, Top 10%
Trueblood Real Estate

“By the time I started selling, I knew exactly what I was doing. I was confident and killing it! 15 years later, there’s still no training like it!”

Matt Wright
Senior Sales Rep
Pyatt Homes

“The feedback is phenomenal! I am so thankful that I had the opportunity to train under Tiffany for so many years and have her as a mentor in my life. She is empowering and always challenging my perspective. Her energy is powerful!”

Shannon Gilbert
Managing Broker
Highgarden Real Estate | Ranked Top 50 Agents in Indiana

“Now, I ask the important questions before I take a client to see a home. Being new to real estate, Tiffany’s SERVICE course gave me the confidence I needed to serve my clients well!”

Todd Carter
Real Faith Property Management

“The last few years of my real estate career have been nothing short of amazing. Tiffany’s training in this industry is unmatched. The skills she taught me will remain with me forever!”

Denise Potter
Sr. Sales Counselor
Onyx + East Home Builder

“At first, I was a little uncomfortable, asking for the sale. After taking Tiffany’s S.E.R.V.I.C.E. sales course and executing the sales process, I sold a house the very next week, because I had the confidence to ask for the sale.”

Elliot Vickery
Sales Associate
Pyatt Builders

“Sometimes Agents just don’t know what they don’t know. They need that training. Tiffany brings credibility because she’s been in the business. She’s fiery and she gets after it. She has proven herself as a salesperson and as a phenomenal coach.”

Kevin Hudson
Managing Broker
Century 21

“X Factor Training goes deep, it’s intense and it leaves nothing to chance. I send all my agents to Tiffany.”

Ronda Cooper
Managing Broker
Weichart Realtors

The performance factor


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