It’s Powerful, Proven and Purposeful.


Meet Tiffany Dearman, a Real Estate Visionary, Revenue Generator, and Sales Coach with over 25 years of experience. She leverages her extensive background in real estate sales to empower agents, driving double-digit conversion rates and bridging the gap between realtors and new home builders. Tiffany’s strategic sales process, honed during her leadership of a successful new home sales team, lays a strong foundation for her transformative coaching style. Her high energy and exacting principles redefine industry norms, fostering a culture of excellence and collaboration. Recognized by publications like Real Producers Magazine and Fortune Magazine, Tiffany is no doubt an industry trailblazer! Tiffany has served on many boards and executive committees over the years and brings a wealth of knowledge to her trade that has help to shape industry standards through continuing education development.


Founder and CEO, X Factor Coaching LLC

What Industry Superstars are Saying about Tiffany’s Coaching

“Three years ago, I was an Event Planner. I closed $14,000,000 in revenue in 2023! I absolutely love selling real estate. There is no way I could have achieved this level of success this quickly, without Tiffany’s course and her coaching. It was worth every penny!”

Karr Hill
Mega Producer
Real Results Inc. | Indy Top 5% Solo Agent

“Our business is fundamentally built on the sales process! Nobody coaches the fundamentals better than Tiffany’s. She challenges everybody, even the best salespeople. For us, it means stronger conversions, more sales, and less customer issues.”

Jennifer Pyatt
Pyatt Builders | Indiana’s Largest Privately Owned Builder

“I learned the people skills and the market knowledge from Tiffany. I can’t remember what it was like to feel insecure about selling real estate and the Feedback is Phenomenal!”

Shannon Gilbert
Managing Broker
Highgarden Real Estate | Indy Top 1% Producer and Broker

“Tiffany brings incredible energy, perspective, and practical solutions that will have a direct impact on your team’s results and attitude. Tiffany is without a doubt one of the best resources in the nation for sales and customer service training.”

David Morgan
Senior Home Companions | Home Health Care

“I don’t pay for training; I pay for results! Tiffany is about empowering salespeople to succeed. If you’re ready to do the work, she is your coach. She is worth the investment every time!”

Dan Horner
True Homes, Charlotte, NC | 3rd Largest Builder in North Carolina

“Nobody understands the value that realtors can bring to a transaction better than Tiffany.
X Factor training goes deep, it’s intense and it leaves nothing to chance. If you do it her way, you’ll sell a lot more houses and have a lot less headaches. I send all my agents to Tiffany.”

Ronda Cooper
Broker & Owner
Weichert Realtors | Indy Top Producer and Broker

“Tiffany teaches the fundamental skills necessary to be successful, skills that aren’t covered in any of the courses you take to get your license.”

Cameron Geesaman
Real Estate Agent, Top 10%
Trueblood Real Estate

“The last few years of my real estate career have been nothing short of amazing. Tiffany’s training in this industry is unmatched. The skills she taught me will remain with me forever!”

Denise Potter
Sr. Sales Counselor
Onyx + East Home Builder

“By the time I started selling, I knew exactly what I was doing. I was confident and killing it! 15 years later, there’s still no training like it!”

Matt Wright
Senior Sales Rep
Pyatt Homes