Realtor CoursesNew Home Sales Courses

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These videos cover every step of the process with clear and simple roleplay demonstrations so sales professionals can easily visualize the whole sales process, stage by stage.

Access dynamic pre-recorded video coaching sessions

View complete role play demonstrations that guide you through the sales process

Test your X-Factor knowledge with assessments and quizzes at each stage

Sharpen your selling skills with course exercises for repetition.

Practice, practice, practice your skills!

Roleplay the sales process with colleagues.

Engage your clients with your new invisible sales process.

Evaluate your progress with individual selling score sheets

Identify your strengths and weaknesses in the field

Join Tiffany for weekly live coaching sessions

Get answers to your questions

Get tips on how to improve your sales!



Keep what you’ve learned fresh and continue to grow with more training and coaching support.

Join the X Factor private Facebook community to connect with other students and get weekly answers to questions

Take advantage of more training and coaching via live chats with Tiffany

Purchase optional onsite coaching follow-up sessions, role-plays and video assessments

Tiffany Dearman

Founder and CEO, X Factor Coaching LLC

Tiffany has 25 years of sales and marketing expertise in real estate development, new home construction and resale homes. Prior to starting X Factor, Tiffany sold 100’s of millions of dollars in real estate as a sales agent, lead a highly successful sales team and was the Sales Trainer, for one of the most successful new home sales teams in the nation achieving unprecedented industry results year over year.

Tiffany created The X Factor program to revolutionize sales execution and produce phenomenal results. Tiffany understands how to coach for performance. She helps agents master the most effective way to engage clients and increase production.

Tiffany is passionate about real estate and truly energized by braking processes down to build people up. Tiffany also currently owns a successful Real Estate brokerage and leads a small team of high-octane agents. Each of her agents netted six figures, their first year in the business and continue to be high producers every year.

Tiffany’s philosophy is “Fundamentals First.” She makes no assumptions about your level of competency, no matter how long you’ve been in the business, and she is 100% convinced that you must have the right sales strategy to experience long term success in real estate!

The X Factor training and coaching sessions are strategically designed to help salespeople perform at their best and consistently serve their clients with excellence. Her hybrid (online + live coaching) sales course takes sales agents from the initial contact with their clients all the way to closing and beyond. Stage by stage, she takes you through all the challenging and unpredictable dynamics of selling homes, in the context of a predictable and consistent sales process that turns sales agents into sales ninjas!

Are You Ready for a Revolutionary Experience?


Have You Mastered The Tough Situations?

80% of sales professionals lack the ability to deliver a tough message AND save the deal.

do you have edge?

What Industry Superstars Are Saying

“Our business is fundamentally built on the sales process! Nobody coaches the fundamentals better than Tiffany’s. She challenges everybody, even the best salespeople. For us, it means stronger conversions, more sales, and less customer issues.”

Jennifer Pyatt
Pyatt Builders | Indiana’s Largest Privately Owned Builder

“Tiffany teaches the fundamental skills necessary to be successful, skills that aren’t covered in any of the courses you take to get your license.”

Cameron Geesaman
Real Estate Agent, Top 10%
Trueblood Real Estate

“Tiffany brings incredible energy, perspective, and practical solutions that will have a direct impact on your team’s results and attitude. Tiffany is without a doubt one of the best resources in the nation for sales and customer service training.”

David Morgan
Senior Home Companions | Home Health Care

“By the time I started selling, I knew exactly what I was doing. I was confident and killing it! 15 years later, there’s still no training like it!”

Matt Wright
Senior Sales Rep
Pyatt Homes

“I don’t pay for training; I pay for results! Tiffany is about empowering salespeople to succeed. If you’re ready to do the work, she is your coach. She is worth the investment every time!”

Dan Horner
True Homes, Charlotte, NC | 3rd Largest Builder in North Carolina

“I learned the people skills and the market knowledge from Tiffany. I can’t remember what it was like to feel insecure about selling real estate and the Feedback is Phenomenal!”

Shannon Gilbert
Managing Broker
Highgarden Real Estate | Indy Top 1% Producer and Broker

“Nobody understands the value that realtors can bring to a transaction better than Tiffany.
X Factor training goes deep, it’s intense and it leaves nothing to chance. If you do it her way, you’ll sell a lot more houses and have a lot less headaches. I send all my agents to Tiffany.”

Ronda Cooper
Broker & Owner
Weichert Realtors | Indy Top Producer and Broker

“The last few years of my real estate career have been nothing short of amazing. Tiffany’s training in this industry is unmatched. The skills she taught me will remain with me forever!”

Denise Potter
Sr. Sales Counselor
Onyx + East Home Builder

“Three years ago, I was an Event Planner. I closed $14,000,000 in revenue in 2023! I absolutely love selling real estate. There is no way I could have achieved this level of success this quickly, without Tiffany’s course and her coaching. It was worth every penny!”

Karr Hill
Mega Producer
Real Results Inc. | Indy Top 5% Solo Agent

The performance factor