About Tiffany
Turning common sense into a strategy
Tiffany Dearman
The Force Behind X Factor Coaching and the Future of High-Performance Sales Leadership
Before success is branded, named, or formalized, it often exists quietly in daily actions. Many influential leaders begin by solving problems, guiding others, and stepping up when no title demands it. Over time, those consistent efforts take shape into something far bigger than originally imagined.
Long before X Factor Coaching became a trusted name among high-performing sales organizations, Tiffany Dearman was already doing the work that would define her career. She just did not know it yet.
Her professional journey began in the early 2000s within the competitive world of homebuilding sales, an environment where results mattered, pressure was constant, and leadership was earned rather than granted. As a sales professional working alongside ambitious peers, Tiffany consistently found herself stepping into an informal coaching role, helping colleagues sharpen their skills, close deals, and navigate challenges. At the time, she viewed this instinct as secondary to what she believed was her true ambition. She wanted to lead from the front as a sales manager.
Vision
To revolutionize the real estate industry, one agent at a time.
Mission
To offer real estate professionals a strategy for making more money in less time than they ever dreamed possible!
Values
- We commit to coaching our clients with precision
- We strive for the continual pursuit of excellence
- We value character, competency, and coachability
- We believe energy and enthusiasm are contagious
Founder and CEO, X Factor Coaching LLC
Who Is Tiffany?
Meet Tiffany Dearman, a Real Estate Visionary, Revenue Generator, and Sales Coach with over 25 years of experience. She leverages her extensive background in real estate sales to empower agents, driving double-digit conversion rates and bridging the gap between realtors and new home builders. Tiffany’s strategic sales process, honed during her leadership of a successful new home sales team, lays a strong foundation for her transformative coaching style. Her high energy and exacting principles redefine industry norms, fostering a culture of excellence and collaboration. Recognized by publications like Real Producers Magazine and Fortune Magazine, Tiffany is no doubt an industry trailblazer! Tiffany has served on many boards and executive committees over the years and brings a wealth of knowledge to her trade that has help to shape industry standards through continuing education development.
OUR CLIENTS REPRESENT NEARLY 2 BILLION IN ANNUAL $$$
X Factor Coaching goes deep and leaves nothing to chance
Tiffany, I did the quarterly strategy day with the Lafayette team. Look what made it to the Biggest Wins of the Quarter list! We have grown about 600–700 hours per week! I’m betting a piece of that is the X Factor Phone Inquiry Training!!!
X Factor Coaching is proud to be a resource for Industry Organizations
Ready to Scale
BOOK YOUR
STRATEGY CALL
We’ll map out exactly where you’re leaving money on the table — and what it takes to become the agent your market can’t ignore.