01
Inquiry access & routing
Whether the digital handoff works, reaches the right owner and creates accountability.
Conversion diagnostic
See what prospects actually experience.
Before the opportunity becomes a lost lead. Marketing creates interest. The Blind Digital Lead Audit measures what happens next.
Up to 3Blind inquiries
7–10 business daysMonitoring period
One clear readoutEvidence + action priorities
What it is
A confidential view of how your digital lead process performs in the real world.
The Blind Digital Lead Audit is a confidential, client-authorized diagnostic using realistic, high-intent inquiries through agreed digital channels. We observe response and follow-up over a defined period, then compare the experience with leadership’s intended standards.
It is a snapshot of execution—not a gotcha exercise or a critique of one individual.
The conversion diagnostic
Seven places a good lead can quietly disappear.
The audit turns an invisible customer experience into evidence leadership can see, coach and improve.
02
Speed to human response
How quickly a person engages—beyond the automated acknowledgement.
03
Relevance & personalization
Whether the response addresses the inquiry or simply sends generic information.
04
Discovery & trust
Whether purposeful questions uncover need, urgency, priorities and decision factors.
05
Conversation leadership
Whether the representative creates value, guides the decision and earns a clear next step.
06
Follow-up discipline
The timing, usefulness, consistency and appropriate persistence of continued contact.
07
Brand & customer experience
Whether the tone, professionalism and ease of the process match the brand promise.
Why it matters
A dashboard shows what was entered. This audit shows what the prospect experienced.
Leadership can pinpoint the real source of the conversion gap—so improvement is targeted before more money is spent generating leads.
Process
Response
Conversation skill
Follow-up
Accountability
What the client receives
Evidence leaders can act on.
01
Customer journey timeline
Time-stamped evidence from each audited touchpoint.
02
Conversion scorecard
Strengths, friction and missed opportunities.
03
Priority action plan
What to protect, repair, coach and measure next.
04
Leadership readout
A 60-minute, decision-focused debrief.
Core audit investment
$2,500
Focused enough to move quickly. Detailed enough to expose the friction.
One business unit or location
Up to three blind inquiries
7–10 business days of monitoring
Written findings
Leadership readout
Expanded scopes quoted separately
Audits identify observable patterns and coaching opportunities; they are not statistical studies.
The next move
Before you buy more leads, see what happens to the ones you already have.
Let’s determine whether the Blind Digital Lead Audit is the right diagnostic for your team, location or business unit.