X FACTOR COACHING
WOMEN BUILD IT • CONVERSATIONS THAT CONVERT
For Women Build It attendees

What if the problem isn’t your people — but the gap in execution?

You experienced a small piece of the coaching process in Conversations That Convert. Now take the next step and identify where important customer conversations may be leaking opportunity inside your organization.

Request a Conversation Performance Audit
Built for owners, leaders, managers and customer-facing teams.
Your conference takeaway

LISTEN. EXPLORE. LEAD.

A better conversation is not about talking more. It is about listening with intention, exploring before solving, and leading toward the right next step.

01

LISTEN

Listen before you respond. Hear the information, the hesitation and what is not being said yet.

02

EXPLORE

Ask before you assume. Get curious enough to uncover what is actually driving the decision.

03

LEAD

Once you understand the situation, confidently guide the conversation toward the appropriate next step.

Measure movement — not airtime.
The performance gap

Your team may know what to do. That does not mean it is happening consistently.

The costly gap is often between the conversation leaders believe is happening and the conversation the customer is actually experiencing.

01

Knowledge Gap

“I don’t know what to do.”

02

Execution Gap

“I know what to do — but I don’t do it consistently.”

03

Awareness Gap

“I think I’m doing it — but I’m not.”

Who this is for

If conversations affect revenue, this matters.

The Conversation Performance Audit is designed for organizations where customer-facing conversations influence appointments, proposals, decisions, referrals, retention or revenue.

  • Residential builders and new-home sales teams
  • Remodelers and specialty contractors
  • Concrete, trade and building-material companies
  • Showrooms, design centers and consultants
  • Leadership-sponsored sales or service teams
  • Any organization that wants a more consistent customer conversation

What we will look for

  1. Where the conversation breaks.
    Identify the moments where confidence, consistency or clarity is getting lost.
  2. Where execution varies.
    Look at whether the team has a real standard or simply a collection of individual styles.
  3. Where coaching could create lift.
    Determine which behaviors, if improved, could have the fastest impact on performance.
  4. Whether X Factor is the right fit.
    No pressure theater. We decide together whether a deeper engagement makes sense.
Women Build It attendee invitation

Request your Conversation Performance Audit.

Tell me a little about your team and the conversation challenge you want to improve.